Legal Marketing Resources Hub
Free, in-depth guides, checklists, and resources to help UK law firms improve their online visibility, attract more clients, and grow their practice through digital marketing.
Expert Guides for Legal Professionals
Digital marketing for law firms is complex, regulated, and constantly evolving. Whether you're a managing partner looking to understand your options, a marketing manager seeking actionable strategies, or a sole practitioner handling your own marketing, these resources provide the specialist knowledge you need to make informed decisions and achieve measurable results.
Every guide is written specifically for the UK legal sector, taking into account SRA advertising regulations, the competitive dynamics of legal search, and the unique challenges that solicitors face when marketing their services online. We update these resources regularly to reflect the latest developments in search engine algorithms, advertising platforms, and regulatory guidance.
Law Firm SEO Checklist
A comprehensive, step-by-step SEO checklist covering every optimisation your law firm's website needs — from technical foundations and on-page elements to content strategy and local SEO essentials.
Read GuideGuide to Google Ads for Lawyers
Everything you need to know about running profitable Google Ads campaigns for your law firm, including keyword selection, budget management, ad copy best practices, and compliance considerations.
Read GuideLegal Website Conversion Optimisation Guide
Proven strategies for turning more website visitors into client enquiries. Covers form optimisation, trust signals, page layout, mobile UX, and A/B testing techniques specific to law firm websites.
Read GuideSRA Compliance & Advertising Rules for Solicitors
Navigate the SRA's advertising regulations with confidence. This guide covers website requirements, social media compliance, testimonial rules, and common pitfalls that could put your practising certificate at risk.
Read GuideSocial Media Marketing for Law Firms
A practical guide to using LinkedIn, Facebook, X, and other platforms to build your firm's brand, attract referrals, and support your SEO strategy — all while staying within SRA guidelines.
Read GuideHow to Get More Google Reviews for Your Law Firm
Learn ethical, SRA-compliant strategies for generating more five-star Google reviews that improve your local SEO rankings, build trust with potential clients, and strengthen your online reputation.
Read GuideLaw Firm Blog Strategy Guide
How to plan, write, and promote blog content that drives organic traffic, builds topical authority, and generates client enquiries — with topic ideas and content calendars tailored to legal practices.
Read GuideMeasuring Law Firm SEO ROI
Understand exactly how to measure the return on your SEO investment. Covers KPI selection, attribution modelling, Google Analytics setup, and reporting frameworks designed for law firm marketing.
Read GuideNeed Tailored Advice for Your Firm?
These guides provide a solid foundation, but every law firm is different. Request a free SEO audit and we'll provide personalised recommendations based on your firm's specific situation, practice areas, and competitive landscape.
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